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The Start
The client is an online seller of skincare prducts for moms and moms-to-be. They can to us with the challange of driving sales through non-branded keywords. They were already getting product sales from branded ones but they also wanted to rank on the general terms.
We created a list of the best performing non-branded keywords that could work for the client. We also made smart use of Google Ad Extensions (call & location), audience segmentation, bid & budget allocation, product listing, remarketing, and other Google Ads elements to ensure that the ads are visible to the right audience.
We facilitated automated ad reports, implemented ad extensions, remarketing lsits, dynamic search ads, and more to help the client drive sales. Through our efforts and expertise, the client witnessed store’s product sales increase by 83% and a three fold increase in revenue.
